Nick Drewe | Source | Founder at Wethrift

With the much-anticipated release of The Little Mermaid, it’s unsurprising to see the demand for mermaid-inspired nail art skyrocket, as mermaid-core becomes the most hyped trend for the season ahead. This trend is taking inspiration from under the sea —think pearls, chrome, metallic silvers, bubbles, and glitter.

If a retailer is implementing a dynamic pricing strategy, you may find that the price of a product increases when you repeatedly browse it online. Fortunately, there is a way to avoid this and save money while shopping online. By taking the simple steps of browsing for your desired items in incognito mode, or by clearing the cache on your browser, you can beat the sneaky dynamic pricing strategies and secure the best possible online deal.

It’s not uncommon for brands to list ‘fake discounts’ on their websites, especially across big saving events such as Black Friday, Cyber Monday and the end of season sales. Unfortunately, buyers often fall victim to these marketing tactics and will purchase items at a ‘discounted’ price, despite the offer not being as exclusive or real as it appears to be.

Brands use this ‘fake discount’ marketing method to dupe customers into thinking they’re grabbing a great saving. But as more people become aware of this tactic, the credibility of sales events lessens, resulting in customers losing trust in big named brands.

"With the much-anticipated release of The Little Mermaid, it’s unsurprising to see the demand for mermaid-inspired nail art skyrocket, as mermaid-core becomes the most hyped trend for the season ahead. This trend is taking inspiration from under the sea —think pearls, chrome, metallic silvers, bubbles, and glitter." Nick Drewe.

"If a retailer is implementing a dynamic pricing strategy, you may find that the price of a product increases when you repeatedly browse it online. Fortunately, there is a way to avoid this and save money while shopping online. By taking the simple steps of browsing for your desired items in incognito mode, or by clearing the cache on your browser, you can beat the sneaky dynamic pricing strategies and secure the best possible online deal." Nick Drewe.

“It’s not uncommon for brands to list ‘fake discounts’ on their websites, especially across big saving events such as Black Friday, Cyber Monday and the end of season sales. Unfortunately, buyers often fall victim to these marketing tactics and will purchase items at a ‘discounted’ price, despite the offer not being as exclusive or real as it appears to be.”

He added: “Brands use this ‘fake discount’ marketing method to dupe customers into thinking they’re grabbing a great saving. But as more people become aware of this tactic, the credibility of sales events lessens, resulting in customers losing trust in big named brands.” Nick Drewe.