Nick Mattar teaches Wayne State's first digital marketing course at both the undergraduate and graduate level. With over 10 years of digital marketing work, Nick combines real-world experience and academic principles to create an interactive learning environment. Since starting the digital marketing course in 2017, many of Nick's students have gone on to work in digital marketing and provide cutting-edge solutions for clients in both business-to-business and business-to-consumer environments.
When used correctly, drip campaigns, event marketing, or trigger emails are all great channels when it comes to nurturing leads. In the sales funnel, email marketing is a great, consistent [form of] communication that reminds leads who you are, what you offer, and how to connect.