Nick Primola | Source | Executive Vice President at Association of National Advertisers (ANA)

Nick is Executive Vice President & Head of Industry Leadership and CMO Practice at the Association of National Advertisers, where he leads the ANA’s Global CMO Growth Council. Since its launch in 2018, the Growth Council has mobilized thousands of CMOs and industry leaders around the world to transform marketing into a force for economic growth and a force for societal good. Prior to the ANA, Nick was a senior vice president in the marketing group at Citizens, where he engineered a five-fold increase in the direct marketing practice, led the annual marketing planning initiative, and launched the first media mix modeling initiative for the company. Nick has also managed major client businesses for Ogilvy/OgilvyOne and Y&R/Wunderman, and held multiple positions in the Marketing group at MBNA America.