Nick Primola

EVP & Head of Industry Leadership and CMO Practice at Association of National Advertisers (ANA)
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Nick is Executive Vice President & Head of Industry Leadership and CMO Practice at the Association of National Advertisers. He joined the Member Relationships Team this year after having been active with the ANA as a Member Rep for more than six years with Citizens Financial Group. He was also a part of the ANA's Senior Marketer Think Tank and the Integrated Marketing Committee, and has spoken at many ANA events. While at Citizens, Nick was a senior vice president in the marketing group, where he engineered a five-fold increase in the direct marketing practice, led the annual marketing planning initiative, and launched the first media mix modeling initiative for the company.

Prior to Citizens, Nick spent eight years in New York City, managing major client businesses for Ogilvy/OgilvyOne and Y&R/Wunderman. Before that, he held multiple positions in the Marketing group at MBNA America.

Nick leads the ANA's CMO Growth Council, a group of 50 chief marketers from the world’s leading brands that have mobilized thousands of CMOs and industry leaders around the world, combining over half of all global advertising and media spending, to transform marketing into a force for economic growth and a force for societal good.

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