Nick Shackelford has spent the last 8 years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove going direct-to-consumer with viral products like Fidget Spinners and Magnetic Eyelashes.
Now, having worked with over 100 direct-to-consumer brands and specifically focusing on content and performance marketing on Facebook, Instagram, Snap, and Pinterest, Nick provides a tactical and diverse perspective on how brands truly scale in modern times with our without VC / PE backing.