Nicky Watson | Source | Founder + Chief Architect at Syrenis
Nicky Watson
Nicky Watson is the founder and chief architect at Syrenis. After a career spent across the disciplines of software design, data mining and digital marketing, and having pioneered the use of several marketing technologies for multiple enterprise clients, Watson built and brought to market Syrenis. She retains direction of all development work for the product, offering expert guidance that ensures Syrenis remains ahead of technological, business and legislative challenges our clients may face with navigating data privacy and consumer preferences.
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Syrenis
Founder + Chief Architect
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US-UK Alliance Pioneers AI Safety Tests, Earning Expert Praise
The U.S. and the U.K. have agreed to collaborate on developing safety tests for advanced AI models, part of a growing global effort.
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Google's Sandbox: Privacy or Power Play?
How Google Privacy Sandbox is a privacy-first alternative, and how it fits into the future of cookieless marketing and advertising.
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How Companies Can Prevent Data Discrimination | Built In
This article explains how the data marketplace fuels discrimination and outlines steps businesses can take to protect data privacy and prevent discrimination.
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DeepSeek's Data Privacy: A Cause for Concern?
Nicky warns that DeepSeek's privacy policy allows user data to be sent to China, raising concerns about misuse. Despite 78% of AI users valuing privacy, many remain unaware of data collection practices. Nicky advises users to "pause to think about what’s really happening to the information you’re sharing." -
Google's Cookie Retention Sparks Privacy Concerns
Nicky warns that retaining third-party cookies prolongs user privacy risks. Consumers should adjust browser settings and share consent preferences to protect their data. She emphasizes that brands must prioritize user privacy, as "97% of consumers prefer companies with strong data protection." Marketers should adapt first-party data strategies and privacy-preserving technologies to mitigate risks.
