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Nicole Backus

Product & Brand Manager, Home Environment, TrueAir and Clorox Home Appliances at Hamilton Beach Brands, Inc. and 3 other companies
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Nicole Backus is the Home Environment Product Manager for Clorox Home Appliances, where she leads the development of air purifiers, humidifiers, and other home wellness products. With a passion for air purification and a commitment to improving everyday living, Nicole is dedicated to creating innovative solutions that promote healthier environments. She brings a blend of technical expertise and customer-focused insight to her role, ensuring that each product enhances well-being and meets the evolving needs of consumers.

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  • Combat Dust: Expert Tips for a Cleaner, Healthier Home
    Nicole highlights that dust enters homes via clothes, shoes, and open windows. To combat this, use HEPA-grade air purifiers and vacuum with HEPA filters. "Dust can affect health," she warns, especially for those with allergies or asthma. Regular cleaning and passive methods like sealing windows and opting for hard flooring are crucial for a healthier home.
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  • Changes to indoor air quality are not always noticeable or easily detected. Without knowing your current indoor air quality, you're guessing the fan speed/level to operate your air purifier, which could be under or overperforming.

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