Nicole Hart | Source | CEO // Personal Brand Consultant + Curator at Hart Brand Studio
Nicole Hart
Nicole Hart is a strategic brand advisor and curator helping visionary leaders transform their expertise into genuine influence.
Her decade plus career has been spent shaping brands across finance, luxury real estate, wellness, and professional services. Nicole founded Hart Brand Studio to reimagine how established founders and executives build their personal presence in a world craving authenticity, constant content and human connection.
Her proven expertise in elevating mission-driven leaders into memorable, influential brands has earned some of her 100+ clients coveted features in Forbes, Food & Wine, and New York Fashion Week.
Nicole believes personal branding isn’t just about superficial visibility that highlights presence without power—it's about magnifying the greatness that already exists within the hearts and minds of visionary leaders.
She and her team have pioneered a signature approach that seamlessly blends strategic personal brand development with sophisticated visual design, empowering founders to stand out and inspire action toward their greater purpose.
Nicole is passionate about helping today's leaders evolve from behind-the-scenes operators to visible, impactful industry icons.
-
Hart Brand Studio
CEO // Personal Brand Consultant + Curator
started Mar 2021
-
Evaluating President’s Day Promotions: How Brands Are Adapting In 2025
In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right balance between appealing to consumers without a...
Article
-
Blue Ivy's Path to Iconic Status: Building a Personal Brand Empire
Nicole emphasizes the need for Blue Ivy to create an "authentic persona" and a "branded ecosystem" that transcends specific ventures. She likens Blue Ivy's potential brand to luxury icons, suggesting her team focus on building a presence that adapts and evolves while maintaining cultural relevance. -
Jamie Dimon’s Call for Focus: A Timely Reminder or Outdated View?
Nicole supports Dimon’s stance, emphasizing the need for focus to drive innovation. She notes, “Every ping is a distraction,” and stresses the importance of leaders creating environments conducive to deep work. While some may view Dimon’s comments as old-fashioned, Nicole believes they highlight the necessity of setting boundaries for organizational success.
-
FORBES // Evaluating President’s Day Promotions: How Brands Are Adapting In 2025 by Andrea Wasserman
The Return to "Nowstalgia" and the Power of Nostalgia Marketing
In light of the political climate, some brands are turning to a trend that has been gaining traction: “nowstalgia.” Nicole Hart, a marketing expert, believes that brands can tap into the power of nostalgia to appeal to consumers without entering the political fray. "The cluttered landscape of politically charged and confusing messaging will limit the effectiveness of purchased impressions,” Hart explains. “Instead of virtue signaling, brands should deliver value—whether that’s meaningful storytelling, customer appreciation, or promotions that feel relevant, helpful, and valuable.” Across industries, she concludes, brands would be wise to invest in more peaceful and monitored internal channels, garnering leads and revenue from their own earned audiences, by way of organic social, brand collaborators, and email funnels.
For many brands, leaning into “nowstalgia” can provide a welcome reprieve from the political noise. Brands like Glossier and Gucci have used retro visuals and tonal cues from past decades to create a nostalgic experience for their audiences. This type of marketing, according to Hart, allows brands to evoke positive memories without stepping into divisive political discourse.
