Niharika Shah | Source | Chief Marketing Officer at THE TIFIN GROUP

Niharika serves as a fractional Chief Marketing Officer across TIFIN's innovative fintech companies as they evolve and grow through their early-stage rounds and find their market fit. An entrepreneurial marketing leader, Niharika has spent 20+ years building brand and marketing organizations in financial services and high-growth consumer environments. Previously Chief Brand Officer for Prudential Financial Inc, Niharika had lead several early-stage and incumbent companies through their digital commerce and multi-channel transformation journey.