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Nikola Baldikov

Founder at SERPsGrowth
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I’m Nikola Baldikov, a digital marketing specialist with over 10 years of experience in SEO and content marketing. I’m the founder of SERPsGrowth, an SEO and link-building agency helping brands grow their online visibility. I’m a contributing author at Entrepreneur.com, and my insights on content, SEO, and branding strategies have been featured in such publications as HubSpot, The Drum, and the Content Marketing Institute. I believe I can answer your questions.

  • Google Search Console: A Versatile Tool for Keyword Tracking
    Nikola highlights GSC's affordability and reliability for tracking website performance. Ideal for bloggers, small businesses, and marketers, it offers insights into actual search data. However, limited filtering options require manual data handling. Nikola says, "Whether that's worth it depends on how comfortable you are messing around with data and spreadsheets."
  • Backlinks and Unlinked Mentions: Key to AI Search Visibility
    Nikola highlights that "backlinks remain a strong trust signal for Google," crucial for AI search visibility. Unlinked mentions also enhance brand authority. Building a recognizable brand is vital. Digital PR and niche edits are effective for citations, while tools like Ahrefs and Google Analytics track AI visibility.
  • Unlocking Newsletter Success: The Art of Effective Giveaways
    Nikola emphasizes selecting a prize that aligns with your brand and resonates with your audience. He advises making the giveaway easy to find and enter, while ensuring participants feel comfortable sharing their email. By offering a meaningful prize and simplifying the process, Nikola says, "your giveaway will have a better chance of being successful."