As former Creative Director of both Tourneau and Jacob & Co., industry veteran and NIMANY CLUB Founder Nima Behnoud has spent decades working with the world's leading luxury watch brands, having creatively directed high-profile campaigns including Leo Messi and Cristiano Ronaldo for Jacob & Co. Nima's creativity, market insight, and early entry into the NFT scene have uniquely positioned the brand to establish the first watch brand with its flag firmly planted in the metaverse.
NimanyClub is a business hot on the pulse of technological innovation, claiming to be the first ever NFT-native watch brand.
The watch industry needs to abandon classical mindsets and visions.
For decades, the community of consumers has propped up value for the brands, but now the roles are reversed. Consumers expect brands to give them value and utility. Watch brands need to innovate and reinvent themselves to not only meet but surpass their expectations.