Nima is the Chief Executive Officer at Lightyear Strategies, a PR and videography company simplifying the process of digital branding. Nima launched Lightyear Strategies in order to help companies to help reinvent sales, branding, and marketing processes. He is an economist and philosopher from Newton, MA with 4.5 years of CMO experience prior to finding his niche in public relations. Nima has been quoted in notable outlets such as the New York Times, The Boston Globe, UpJourney and others.
Young entrepreneurs may get all the press, but senior citizens have the one thing that makes their entrepreneurial ventures stand a better chance for success. Do you know what it is?
Starting a business is difficult, but not impossible. What business owners offer employees, contractors and others working for them is stability. Business owners don’t necessarily know what their profit will be three months from now, six months from now, or even seven days from now. They can have estimates and averages in their head, but it’s part of the gamble, the stress, and the anxiety of being a business owner. An employee or a contractor has a set expectation for what they will receive in earnings, while the business owner does not. It’s important as a business owner not to get overwhelmed by this anxiety but to respect it.