Nithya Thadani | Source | CEO at RAIN Agency

I often tell our employees that our biggest competitor in the space is not another voice company, it used to be brands. Brands were understanding that it was an emerging technology but were not quite clear on how it applied to their specific brand and how they would apply it within their organization—particularly, if it wasn’t a brand that maybe sold on Amazon. That skepticism has really turned around, and I think it’s because brands have really started to understand that voice is not about those speakers; I think that is the most fundamental thing about this.