Noah Koff | Source | Founder & CEO at Redwood Partners LLC.

The new wave of personal development is technology-enabled. Just like smart cars upgrade the software to perform better, emotionally smart people upgrade their self with technology-assisted programs.

When you pitch an investor, how do they know you are making something that there's tons of demand for in your category?

Traction metrics solve this challenge because they quantify for investors that customers love your product.

A strong signal that you have traction is when you show monthly (and quarterly) changes in revenue, orders or paid pilots.

It’s tough running your company and fundraising at the same time. It’s having two jobs.

I’ve been there myself and have compassion for founders who are struggling to realize dreams. I want to make it easier for anyone with an investable idea to get funding from ideal investors, without running out of runway or burning themselves out.