Odest T Riley | Source | Broker/Partner at SOCAL PREMIER PROPERTY MANAGMENT

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Odest T Riley

Broker/Partner at SOCAL PREMIER PROPERTY MANAGMENT and 2 other companies
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Odest Riley Jr., CEO of WLM Financial and partner at SoCal Premier, is a sought-after real estate expert with nearly 20 years of experience and over $400 million in closed transactions. Known for his strategic insights across single-family, multi-family, and commercial real estate, Odest is also the Housing Advisory Commissioner for Inglewood and Rental Housing Commissioner for Los Angeles County. His leadership in both the private and public sectors gives him unique expertise on market trends, housing policies, and community development.

Odest’s career began in Chicago, where he bought his first property while studying Marketing at Columbia College. Today, his firm helps families build wealth through real estate. Frequently quoted on financing, tenant negotiations, and urban redevelopment, Odest is a trusted media resource for his practical and informed perspectives on real estate.

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  • Big Lots' Strategic Shrinkage: A Path to Revival?
    Odest says this is the "best possible outcome" for Big Lots, allowing focus on top-performing stores. With a reduced footprint, they can streamline operations amidst the rise of online shopping. However, this move comes with significant job losses.
  • Mortgage Rate Negotiation Insights from Real Estate Expert
    With nearly 20 years in real estate, Odest shares strategies for negotiating mortgage rates. As a Housing Advisory Commissioner, he has guided many through complex mortgage landscapes. Odest says, "I bring both practical experience and a deep understanding of the mortgage landscape." He is available for insights via email or call.
  • Navigating CRE: From Vision to Profitable Reality
    Odest highlights the challenges of CRE, stressing the need to understand "timelines, margins, and budget constraints." Navigating permits and securing capital are crucial, as market shifts can affect asset value. Yet, successful projects can yield immense profits and lasting admiration.
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  • “A HELOC functions more like a credit line, allowing you to draw funds as needed. So if you prefer flexibility in accessing money over time, a HELOC could be suitable for you,” says Odest Riley Jr., a partner at SoCal Premier Property Management in Inglewood, CA.

  • During the early part of the COVID-19 pandemic, there was a rush to buy homes — and many buyers paid premiums. However, some likely will begin to regret that decision, said Odest Riley Jr., CEO of WLM Realty and Co., based in Inglewood, California.

    “The biggest issue in 2023 will be buyers who overpaid in 2021 realizing they have no equity and are stuck with a property they may not have really wanted,” he said. “These buyers will be forced to ride out the down market and get back in the game when the economy recovers.”

  • It's Monopoly Not Chess.

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