Olga Berezovsky | Source | Sr. Manager, Data Analytics at MyFitnessPal

Scaling your user growth can be very challenging and has many strategies. One of which is to analyze your user acquisition and measure your user behavior by grouping your users into segments by the market or product definitions. As a product owner, you should understand that only a percentage of your whole user base will return and buy your products or use your services again and again. Thus, the more you focus on expanding your user base and understanding your user behavior, the more you can do to increase your user growth, and as a result — revenue growth. And for this, a data analyst can help you sort your customers into the right groups, define a power user category, and provide a deeper understanding of your user base.