Rather than having a ‘this is how we’ve always done it’ mentality, Paul and Sarah are always willing to listen to ideas from anyone in the team. This keeps motivation high which always has a positive benefit for the client.
Catalyst in the press: Birmingham-based digital marketing agency Catalyst has more than trebled its client base following a management takeover by two industry heavyweights earlier this year. Experienced marketer Sarah Groves and sales specialist Paul Houston have transformed both the approach and culture at the city centre agency since becoming co-owners and directors of Catalyst in January. The pair’s philosophy of ‘Growth Driven Marketing’ (GDM) helps to shape businesses for growth by aligning their operations, sales and marketing strategies. With a 250% increase in clients just 6 months after the pair arrived, Paul told us that the fresh approach at the...