Olivia Landau | Source | Founder and CEO of The Clear Cut at The Clear Cut

Natural diamonds are over a billion years old—even older than some of the stars in the sky. Lab-grown diamonds are mass-produced in factories, leaving vendors with an unlimited supply. As a result, lab-grown currently wholesale for about 97% less than natural diamonds and continue to drop in price. On the other hand, natural diamond prices have been steadily increasing since the COVID-19 pandemic. This diversion in price presented us with a unique opportunity to offer both products to consumers.