Olivier Schott | Source | Co-Founder & CMO at Scalefast
Olivier Schott
Co-Founder & CMO at Scalefast
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Scalefast
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Here’s Why Firms Should Focus on DTC to Recoup Lost Revenue, Prepare for Future Sales
Brands can no longer rely on brick-and-mortar or Amazon sales to help shift inventory.
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During times like this, a lagging retail e-commerce model can lead to major technical, operational and economic challenges. COVID-19 has made it clear that owning your own DTC channel is not only key for brands to build relationships with their customers, but it is in fact a matter of survival — they all need a store by tomorrow.
