As a member of Sunbit’s founding team, Ornit serves as the company’s Chief Technology Officer. She's responsible for defining the company’s product and technological vision, which includes identifying, creating, and implementing the right technology systems and processes to support the company’s ambitions.
Sunbit focuses on the American credit market and develops a payment method that allows stores to offer their customers the option to pay in installments
We will double our Israeli headcount following this funding round. We will continue to grow throughout the U.S. in all the necessary verticals like auto repairs and dental treatments thanks to this funding. When we started five years ago it was hard to explain to Americans the issue of payments. They were used to paying in advance and receiving the product afterward and we have reversed that. Buy now, pay later, is mainly popular in online purchases, but it is also present in physical shops. We have been educating the market over the past few years.