Pam Zucker is the SVP of Marketing for Amobee leading the marketing, product marketing and PR efforts for the organization. She sees the world as a whiteboard – empty, boundless space to create, transform and innovate for growth, and re-imagine how media and marketing can work to grow brands and build companies. Winning at the intersection of data, content, marketplace, and technology means refusing to let the status quo be good enough and being humble enough to know true transformation takes collaboration, iteration, willpower and trust.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Pam Zucker, SVP and head of marketing at Amobee. In a recent interview, IAB CEO David Cohen challenged advertisers “to rethink how they buy television.” He highlighted the dramatic change in consumption since the onset... Continue reading »