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Pamika Horsaengchai | Source | Founder at Sapiens

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Pamika Horsaengchai

Founder at Sapiens
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Pamika’s entry into the digital marketing domain was somewhat of a self-taught experience from where she started building her own fashion e-commerce business back in 2014, which contributed to her business experience and improved her knowledge about the online world. This experience was valuable in shaping her future career.

Her professional path started to develop when she became part of a digital marketing agency in Thailand. It was here that she acquired profound experience and proficiency in analyzing data and optimizing it. Pamika started learning more about hunting specialized business solutions for specific companies and identifying which companies started to need more digital marketing solutions. At this time, she managed to develop excellent working relationships with many clients such as many C-level executives.

After leaving the agency, Pamika started working for a young start-up company, where she gained insights into how businesses could be scaled. Soon, she found herself with many of her ex-clients seeking her consultancy services. This officially introduced her to independence by building her own business where she started driving business growth for start-ups. Her business grew exponentially due to referrals from some of these past clients.

As for today, Pamika is a highly effective strategic thinker and entrepreneur with the ability to lead a team of marketers, developers and designers and integrate them to work towards a common goal. She is dedicated to assisting businesses through strategy and consulting, with a focus on branding, product development, and growth marketing, and she plans to make an ongoing contribution to her clientele. Her dedication to service and knowledge sharing drives her to continue working on Sapiens.

Sapiens was launched in 2021 and reflects Pamika’s deep-seated values of ethics, sustainability, and innovation. Pamika aims to partner with businesses that share the same values and ethics, contributing her marketing expertise to help clients achieve their long term business goals.

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  • Mastering Brand Bidding: Strategies for PPC Success
    Pamika explains, “Brand bidding involves bidding on your own brand keywords to boost visibility and control messaging.” She advises setting clear affiliate guidelines and using tools like BrandVerity for compliance. For optimal results, leverage negative keywords to prevent competitors from hijacking brand terms, ensuring your brand remains prominent in search ads.
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  • “Remarkably, many of my former clients reached out, expressing interest in my consulting services. As I began consulting for them, word-of-mouth referrals quickly followed, leading to a realization: I could monetize my expertise in marketing.”

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