Proven growth marketer with experience in fast-growing, category disrupting brands including Vita Coco, Axe, Good Humor, and now Liweli. Skilled in Consumer Products, Media, Social Impact/CSR, Field Marketing, Market Research, Cannabis, CBD / Hemp, and DTC (Direct to Consumer).Proven growth marketer with experience in fast-growing, category disrupting brands including Vita Coco, Axe, Good Humor, and now Liweli. Skilled in Consumer Products, Media, Social Impact/CSR, Field Marketing, Market Research, Cannabis, CBD / Hemp, and DTC (Direct to Consumer).
Much-publicized market stumbles are triggering doubts about the potential of this onetime darling of investors, activists, and curious consumers. What’s it going to take to get it back on track?
We’re making a conscious decision to line-price or be very close to the meat or seafood alternative.