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Paul Brenner

SVP, Global Retail Media and Partnerships at Vibenomics and 1 other company
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Paul Brenner’s unique ability to identify technology, business and revenue opportunities has led him to his current role, president of Audio OOH and Chief Strategy Officer at Vibenomics. Early in his career, Paul consulted across areas of manufacturing, pharma, retail and automotive. This experience provided him the skills and understanding that are needed when handling technology in business today.

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  • Retail Media Networks Evolve: In-Store Media Takes Center Stage
    Paul notes a shift as RMNs become media companies, demanding larger brand budgets. "CPG brands will lead the charge into in-store media," while luxury and electronics focus digitally. The UK leads in-store media growth, slowing US innovation. Success hinges on streamlined operations, seamless digital execution, and effective measurement systems.
  • Navigating the Complex Retail Media Network Landscape
    Paul highlights the complexity of Retail Media Networks, noting the lack of standardized data and reporting. He contrasts GoPuff's quick commerce focus with Walmart Connect's broad reach and CTV's premium video placements. Paul advises advertisers to adopt a data-driven approach and understand each platform's nuances to maximize ROI.
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  • It’s a bit unique in that we don’t just get folded into it. Our technology is not giving them a service they sell for themselves. We sell the inventory. What that turns into is a greater value for our company, both selling subscription services we would to anyone else, a monthly fee and the opportunity to generate more revenue for ourselves by selling advertising as opposed to selling Kroger’s software and getting that benefit.

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