Paul is a Co-founder and is the Director of Strategy at Eidgensi. He has eleven years experience within advertising, starting with roles at GroupM & Denstu. Clients included J&J, Eurostar, and having set-up Adidas’ global trading desk, Paul moved to News UK as Programmatic Lead, then setting-up Octave with Bauer in 2020. He joined Alkimi in 2022 as Head of Demand, before setting-up Eidgensi, and is driven by the adoption of blockchain tech in driving the media industry forward.