Paul Farrell | Source | Chief Product Officer at SugarCRM
Paul Farrell
Paul is a senior executive with over 25 years of experience serving midmarket organizations and Global 1000 companies. As EVP of Product, he led product strategy and development at Epicor Software Corporation, one of the largest enterprise software companies globally and a leader in delivering business software solutions to the manufacturing, distribution, retail, and services industries. Epicor serves over 20,000 customers across over 150 countries and employs more than 4,600 people. Under his guidance, Epicor’s product solutions have consistently been recognized by leading industry analysts and media members, including being named a visionary in the ERP Gartner Magic Quadrant for the fifth consecutive time.
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SugarCRM (https://www.sugarcrm.com/)
Chief Product Officer
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LGG Industrial Streamlines Sales Processes to Speed Time-to-Revenue with SugarCRM AI-Powered Sales Automation
LGG Industrial, a longstanding leader in fluid handling, sealing, and material conveyance solutions, is driving efficiency and growth with SugarCRM’s
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Sales Enablement Tools: Evolving to Boost B2B Performance
Paul highlights AI and ML in sales tools, enhancing personalized interactions. He stresses aligning marketing and sales through revenue intelligence. Effective enablement starts with insights and a user-friendly platform. Paul dispels myths, emphasizing simplicity in tech application. GenAI delivers relevant data, ensuring everyone contributes to sales success. "The key is bringing multiple tools together to drive sales team enablement," he says. -
SugarCRM CPO Defines Buyer Enablement in CRM
Paul Farrell, CPO of SugarCRM, distinguishes Buyer Enablement as crucial for CRM, integrating ERP data for a full customer view, and providing marketing, personalized content, self-service, and CPQ solutions to empower buyers.
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Helping LGG Industrial meet its unique business needs and overcome industry-specific challenges is a core strength of our CRM platform and a key area of expertise for our team at Sugar. Creating new sales opportunities, expanding pipeline, accelerating sales processes, and driving faster revenue realization are key goals for LGG Industrial, and we’re pleased to be the solution to help the company achieve these goals and more.
