Paul Gulczynski

Sales at Barstool Sports

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Paul specializes in Sales at Barstool Sports, one of the most influential lifestyle brands in America.

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How brands and agencies are prepping this year's hybrid Super Bowl war rooms

As the pandemic subsides and the digital landscape becomes more fragmented, agencies expect the unexpected at this year's Super Bowl.

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We have a team of people who will be in a war room, we’ll have a group chat going. We’ll have a Slack channel going with all different ideas. We’ll be watching the game on one screen. We’ll be watching our Barstool personalities [and] watching the game on another screen.

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Paul Gulczynski | Source | Sales at Barstool Sports