Paul Massey | Source | Founding Director at Bluefruit Software

Paul is the Founder and Director of Bluefruit Software, an embedded software outsourcing company. Using Lean-Agile principles, he has built a business that achieves quality for our clients by focusing on our people first.

Paul has been programming commercially since his teenage years and is the leader at the top of the Bluefruit tree. Starting his career with a work experience placement at a Cornish engineering firm, he has held various roles within the software industry. He started his business in 2000: Bluefruit Software (formerly Absolute Software Ltd.).

As Director, developer and consultant Paul believes that mutual respect and staying grounded is key for quality leadership and continual improvement. He does this by empowering his team to make the right decisions and maintaining client relationships. His focus on quality in embedded software through Lean-Agile processes is exceptional in the embedded space.