Paul McAdam

Senior Director, Banking and Payments Intelligence at J.D. Power
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Paul is a client-focused strategic Advisor, Marketer and Content Creator who helps financial services companies drive business results by better understanding customer demand. He have led dozens of strategic content and primary research programs that have enabled the largest U.S. banks and global FinTech providers to size markets, benchmark performance, understand customer segments, and develop marketing, customer experience and revenue growth strategies.

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  • Today, 27 percent of banking customers in America use an online-only bank. As so much of our lives continue to shift to digitally based providers, direct banks have been in prime position to gain market share and mindshare by delivering around-the-clock access, along with products that have attractive fee structures and interest rates. Increasingly, we’re seeing the top-performing brands get the personalization formula right by helping customers reduce banking fees and grow their money, and by showing that they’re available to help customers in challenging financial times.

    16 May 2022
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