Paula Rosenblum | Source | Blogger at Forbes Magazine

The notion that innovation leads to growth may be the most enduring legacy of the Amazon effect, but innovation means different things to different people and companies. It’s encouraging to see that a majority of retailers believe in the importance of innovation, but it is clear that Retail Winners are more excited about it and are willing to invest more to make their vision a reality.

Retailers believe the overarching purpose of mobile is to drive traffic to the stores. I think that’s incredibly interesting. When you couple that with a finding from our eCommerce benchmark, which is that retailers are really losing their fear of Amazon, it tells you that the store is a big part of retailer plans in the future: mobile for employees, for customers and for management.

The sustained high growth rates are pretty amazing, really.