Paz Macdonald

Chief Marketing Officer at Software AG
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  • I have seen a push toward using data to drive decision-making. In line with most marketers around the world, as a result of mass cancellations of physical events, my marketing team has been putting additional funds toward virtual events and digital activities, and are ramping up PR activities in order to close the awareness gap, an essential move in the face of this pandemic.

    20 September 2020
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  • Software AG
    Chief Marketing Officer