Pedr Howard | Source | Head of Creative Excellence at Ipsos
Pedr Howard
Head of Creative Excellence at Ipsos
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Pedr is the Head of Creative Excellence at Ipsos. He leads a team of advertising and research specialists, helping clients at all stages of creative development, to make more effective advertising.
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Ipsos
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Beyond Purpose: Ipsos, Effie reveal citizenship-first marketing drive -
Ipsos and Effie US have releasedBeyond Purpose: Inspiring Action Through Citizenship-First Marketing,a new report highlighting a significant shift in
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There’s a lot of opportunity for brands to make a real difference in the world. The key is, this is not just a Marketing play. You have to get out there and do something. Then, if you are genuinely making a positive change in the world, it might be fertile ground for Marketing, because people are more than just consumers. They are citizens and many of them do care.
