Leading industry-disrupting, award-winning companies, Pelin has been at the forefront of data and tech. She is currently re-imagining ways to achieve precision medicine as Co-founder and Executive Chair of Radicle Science, a transformative healthtech B-corp clinically validating natural medicine for the first time.
Previously, Pelin was a leader in creating the digital marketing space as CMO of WebSideStory (IPO in 2004, acquisition by Adobe/Omniture in 2008), the pioneer of web analytics, as well as CEO of Anametrix (acquired in 2015), an award-winning predictive analytics company serving clients including Chrysler, J&J, and Viacom.
Deeply committed to impact, education, and community, Pelin is the Co-founder and President of the Wholistic Research and Education Foundation, Trustee and Treasurer of the UC San Diego Foundation, Executive Board member of the UC San Diego Basement start-up incubator, Co-Chair of the UC San Diego Innovation and Entrepreneurship Council, Executive-in-Residence for the Johnson Graduate School of Management, and Industry Scholar for the Cornell Institute of Healthy Futures. Pelin holds a B.S., M.Eng and MBA, all from Cornell.