Peo has superior knowledge of adtech focused on infrastructure software for self-serve advertising. He is a digital marketing strategist with a background as a consultant, entrepreneur and in senior roles in media, publishing, and the media tech industry. He has great ability to create and develop relationships and an image that inspires confidence among both colleagues and customers.
TechBytes with Peo Persson, Co-founder and CPO of DanAds is a tech-based chat on the democratization of adtech world and how his company stays afloat during the crisis.
Fandom announces the launch of Fandomatic, powered by DanAds; allowing businesses to tap into Fandom’s deep library of first-party data.
We are extremely excited to be partnering with Fandom on this exciting new project. It’s a very exciting time in the world of advertising and Fandom’s adoption of self-serve technology is opening up so many doors for advertisers looking to get in front of the site’s targeted audience of dedicated gaming and entertainment fans. We look forward to seeing what the next chapter brings for Fandom, its loyal patrons and its advertising partners.
The publishers that fail to acknowledge and keep pace with this change will quickly be left behind with the legacy of on-demand advertising.