Perry Wright | Source | Senior Behavioral Researcher at Common Cents Lab
Perry Wright
Perry is the Senior Behavioral Researcher at Common Cents Lab. He investigates how behavioral science can influence the design of financial services and products. Prior to joining the Center, Perry worked with a law firm concentrating on infrastructure and government affairs, but his academic background is in theology and philosophy from here at Duke.
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Behavioral economics helps researchers understand how people use credit and what practices render the greatest happiness and the least pain. One aspect to appreciate about BNPL is that the merchant-subsidized form of it tends to isolate the purchase in the consumer’s mind.
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Why Consumers Don't Think BNPL Is 'Debt' (and Why It Matters)
Consumers see 'Buy Now, Pay Later' as a new way of buying, not borrowing. It is actual debt, but its impact on credit scores remains unclear.
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Common Cents Lab
Senior Behavioral Researcher