Peter Jacobs | Source | Senior Content Strategist at Merritt Group

PJ

Peter Jacobs

Senior Content Strategist at Merritt Group
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  • AI in Content Strategy: Balancing Creativity and Ethics
    Peter advises that GenAI tools "mimic creativity by pulling from existing work." To stay ethical, he suggests editing AI outputs to add human tone, verifying sources, and following company AI guidelines. AI should be a starting point for human creativity, not a replacement.