Peter Malick | Source | inboundav.com

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Peter Malick

inboundav.com
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Peter Malick is the CEO of InboundAV, a business growth agency in Los Angeles. InboundAV is an AI-first company that develops forward-thinking technology solutions to address AI's influence on today's workforce.

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  • Resolving Sales and Marketing Conflicts with CRM Solutions
    Peter highlights that defining MQLs and SQLs can ease sales-marketing tensions. Modern CRMs like HubSpot and Salesforce offer structures to clarify roles, ensuring smooth lead transitions. Proper CRM implementation allows both teams to appreciate the benefits of collaboration.
  • CRM 2025: Key Features and Trends for Business Success
    Peter emphasizes the importance of a CRM as a "single source of truth," integrating seamlessly with other tools. He highlights email deliverability as a key trend and recommends HubSpot and Salesforce for their innovation. HubSpot's unified software design offers stability and fewer bugs, making it a strong competitor to Salesforce.