Peter Zollo | Source | Co-founder and Chairman at Joe & Bella
Peter Zollo
Peter Zollo is co-founder and chairman of Joe & Bella, overseeing marketing for this new adaptive apparel brand for older adults.
Peter embraces the opportunity to work in the senior market after spending much of his career at the other end of the age spectrum. As founder & CEO of TRU, Peter grew the youth insights and research agency into the largest of its kind worldwide, exiting after a successful acquisition by WPP and Kantar. During his tenure with TRU, Peter guided world-class brands in consumer-centric marketing, including the likes of Nike, Levi’s, and Coca-Cola.
Joe & Bella is the second collaboration between Peter Zollo and his son Jimmy. In 2017, they co-founded Collaborata, a market research firm, which partners with AARP in conducting large-scale studies on how aging is changing.
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Joe & Bella
Co-founder and Chairman
started Dec 2020 -
Collaborata
Co-Founder
started Dec 2015 -
TRU
Founder, CEO
May 1982 – Apr 2013
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Joe & Bella is a Chicago-based fashion brand that aims to create adaptive clothing for older adults and those with changing bodies.
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