PZ

Peter Zollo

Cofounder at Joe & Bella
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Peter connects audiences to brands in resonant ways. As cofounder of Joe & Bella, the first contemporary adaptive-apparel brand for older adults, he's helping to make life easier, more comfortable, and more dignified for care recipients and caregivers alike. As cofounder of Collaborata, he brings clients together to shape and share ambitious insights projects that focus on generations and life stages.

As founder and CEO of Teenage Research Unlimited (TRU), Peter contemporized the field of youth insights, inspiring brands to think and act differently in how they connect with young people. Along the way, Peter grew TRU into the global leader in youth, with a presence in 40 countries.

Peter has written three books on youth insights and has worked closely with many of the world’s most iconic brands. He advised three Presidents as the chief youth campaign advisor to the White House Office of National Drug Control Policy. He was on the team that launched Truth, the youth-directed anti-tobacco brand.

Peter has spoken about young people all over the world—from corporate boardrooms to the White House. He has been widely published and has appeared on a host of network news programs, including "The CBS Evening News," "Good Morning America," “The Today Show,” and "ABC World News Tonight."

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