Petra Clayton | Source | Founder, CEO at Custard

Petra is the Founder and Chief Executive Officer at Custard. With more than 25 years of experience in strategic hospitality marketing, she launched Custard in 2007 to deliver creative, strategic, and measurable solutions to the hospitality sector. The past chair of the Hotel Marketing Association, Trustee, and board member of the Victory Services Club and supporter of the Hoteliers’ Charter, Petra has her finger on the pulse of the industry’s challenges and commercial pressures, as well as innovative marketing strategies and the emergence of the new generation of both business and leisure consumers.