Phil Granof | Source | Chief Marketing Officer at NewStore
Phil Granof
Phil is an award winning Enterprise Software CMO driven to help companies transform themselves with a brand first approach. He combines an analytical data-driven approach to marketing with a creative capacity that has reshaped iconic brands around the globe.
As Chief Marketing Officer for NewStore, Phil oversees a global team in marketing, inside sales, corporate communications, and design. He has built the marketing organization from the ground up for this General Catalyst backed startup, resulting a world-class team steeped in Account-Based Marketing and supported with modern MarTech.
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The company is canceling networking dinners, one-on-one meetings and halving the number of employees at the conference to 20 from 40 in previous years.
As larger companies pull out, there is less competition for attention. Still, big corporations are not the only ones canceling plans. Gaming platform Unity said it dropped out after taking into account the current case numbers and employee and vendor comfort level.
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Target, SAS, others cut back visits to New York retail trade show as Omicron spikes
Target Corp and computer software firm SAS are among major companies bowing out of what is billed as the retail industry's biggest annual trade show, slated to start Sunday in New York City's Javits Center.
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NewStore
Chief Marketing Officer