Philip Melson

Client Partner at Fractal Analytics
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Philip Melson is a Client Partner at Fractal Analytics. He has helped hundreds of clients across 6 continents and a number of Fortune retailers develop a deeper understanding of the strategic opportunities and challenges in their business and collaborate with them to develop the analytic frameworks and supporting narratives to effectively address them.

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  • The question then becomes whether or not these discount retailers can keep prices low enough to still provide the value they have been known for. In Walmart's case, the company seems to be confident that it has the scale necessary to absorb inflation well enough to not pass on significant price increases to their customer.

    10 December 2021
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