Philippe Borremans

President at IPRA International Public Relations Association and 1 other company
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  • At the end of the day brands are part of the lives of consumers and customers. The company should at all times show empathy with those who are wronged by the problem—even if it is not the company's fault. Truly understanding why a brand is ‘under attack’ and how it affects consumers is the key to solve the problem but also to demonstrate leadership and protecting the brands's reputation in the long term.

    15 February 2021
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