Pierce Crosby | Source | General Manager at TradingView
Pierce Crosby
General Manager at TradingView
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Puzzle solver, advisor, degen. I don't write think pieces
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TradingView (https://www.tradingview.com/)
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Why Apple Keeps Splitting Its Shares While Its Rivals Don't
Stock splits make expensive stocks more accessible to retail investors, yet they are increasingly rare among the tech giants.
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It's a really interesting move, no doubt. As Apple approaches $2 trillion in market value, a stock split doesn't have value in itself, but it plays into the behavioral psychology of retail investors. If a trader wakes up and sees a price that's now 1/4th of what it was on the previous trading day, some will buy it out of natural instinct.
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