Pierre-Loïc Assayag | Source | CEO and Co-Founder at Traackr

Pierre-Loïc Assayag

CEO and Co-Founder at Traackr
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Bio

Pierre-Loïc Assayag is the CEO and Cofounder at Traackr. Pierre is passionate about turning powerful ideas into reality using technology. As marketing is being re-invented, he co-founded Traackr as a way to ease the transition for the modern marketer.

Recent Quotes
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  • This data is a wake-up call for brands that if you start and stop at ‘gender neutrality’, you’re not doing enough. The gender neutral position is... a superficial baseline that enables brands to start talking about gender issues. The expectation from the consumer has grown in a way that is not linear in the past 12 months.

    25 November 2021
Media
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  • article
    Beauty weak spot: Why marketing still has an LGBTQ+ problem
    Young consumers want more inclusive, non-binary beauty advertising, but that takes time. And multinational beauty giants face even bigger challenges in countries, mostly outside the West, where conservative attitudes to gender still dominate.
    25 November 2021
Employment
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  • Traackr
    CEO and Co-Founder