Pierre-Loïc Assayag is the CEO and Cofounder at Traackr. Pierre is passionate about turning powerful ideas into reality using technology. As marketing is being re-invented, he co-founded Traackr as a way to ease the transition for the modern marketer.
This data is a wake-up call for brands that if you start and stop at ‘gender neutrality’, you’re not doing enough. The gender neutral position is... a superficial baseline that enables brands to start talking about gender issues. The expectation from the consumer has grown in a way that is not linear in the past 12 months.25 November 2021