Pilar is a publicist at Otter PR. She strives to immerse herself in the ever-growing field to increase her interpersonal communication and writing skills, as well as gain real-life experience. She's passionate about everything health and fitness, but she's always looking to learn new skills.
English majors are a great fit for PR because the job requires strong writing, storytelling and communication skills.
Without considering context, brands risk coming across as irrelevant or untrustworthy, even when they have a solid solution to a consumer problem.
When brands engage with PR, to gets the brand’s story in outlets and publications that connect with its target audience.