Pini Yakuel | Source | Co-Founder and CEO at Optimove

Pini Yakuel, founder and CEO of Optimove, a leading CRM Marketing Platform, empowering brands to personalize CRM journeys at scale. Working with some of the most prominent and most innovative global marketers, Pini is an expert in digital marketing strategies and executions. He can comment and provide insight on marketers' issues in deepening customer relationships and maximizing customer lifetime value. Yakuel is available to discuss current marketing trends such as the following: consumer shopping and buying preferences post-pandemic; the impact of macro-economic trends on consumer shopping habits and how marketers can adjust; predictions on seasonal shopping patterns of consumers; AI and its role in marketers connecting with consumers; optimization of consumer data by marketers; how marketers waste data and dollars and more. Having founded the company in 2009, he has two decades of historical perspective in data-driven customer marketing, business consulting, and sales. Yakuel holds an MSc in Operations Research from Tel Aviv University.