Pranay has led Fractal to be one of the most respected analytics company in the world. Fractal is working with over 50 Fortune 500 companies helping them drive better business outcomes by embedding analytics in their decisions and processes. Fractal is well recognized for its client-centricity with a Net Promoter Score of over 75.
It was clear that to create high impact from the work that we were doing, we needed to work with larger, mature companies. In search of that we came to the US. Today, about 70 per cent of our revenue comes from US companies, about 15-20 per cent comes from European companies and about 10-15 per cent comes from companies headquartered in Australia or Asia.