Prashanth Krishnaswami | Source | Global Head - Marketing Strategy for CX Products at Zoho
Prashanth Krishnaswami
Prashanth is the Global Head of Marketing Strategy for CX Products at Zoho. He is perpetually excited by technology, storytelling, and design. As a SaaS professional, over the last decade or so, Prashanth has been fortunate to have a front row view of how the contextual application of technology can transform the customer experience. Across several projects spanning his career, he has managed, contributed to and shaped the marketing, product, and CX strategies of the products at Zoho.
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Zoho
Global Head - Marketing Strategy for CX Products
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The number of customers using Zoho’s CRM in India grew by 33% year-on-year in 2023: Prashanth Krishnaswami
Prashanth Krishnaswami, Zoho's global head of market strategy, says different teams can now track proposal progress and provide proactive feedback.
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They can also track accountability to ensure a timely response to the customer. If there is a delay, the team can proactively step in and take necessary actions. The impact of the response to a proposal on the deal can be analysed, and the insights gained can be applied to future proposals. All of this information is readily available within the CRM and can be retrieved at any point for reference.
