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Prashanth "PVK" Krishnaswami | Source | Global Head of Market Strategy, CX, at Zoho at Zoho

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Prashanth "PVK" Krishnaswami

Global Head of Market Strategy, CX, at Zoho at Zoho
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  • Zoho
    Global Head of Market Strategy, CX, at Zoho
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  • Zoho's Prashanth Krishnaswami on Building Customer Loyalty Through Transparency
    Prashanth emphasizes that "transparency and reliability are the pillars" of trust. He advises businesses to communicate openly about pricing changes and own up to mistakes. Authentic social media engagement and a transparent customer exit process are crucial. These practices ensure customers view brands as reliable, fostering loyalty and encouraging referrals.