Professor Sukki Yoon | Source | Professor of Marketing at Bryant University
Professor Sukki Yoon
As an advertising psychologist, Professor Sukki Yoon's work spans diverse topics. Some of his studies focus on the fundamental questions of consumer behavior: why and how people react to marketing communications as they do in various circumstances. Other studies address issues that enhance marketing managerial decisions. Trained as an experimentalist, his approach is to use empirical observations, analyzing data collected in laboratory settings.
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Bryant University (http://www.bryant.edu)
Professor of Marketing
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From villain to superhero: What big brands can learn from Barbie’s billion-dollar comeback
There’s revolution afoot in the new Barbie movie, both onscreen and behind the scenes. The blockbuster hit, which recently crossed the $1 billion mark worldwide and sits at nearly 90 percent at Rotten Tomatoes, chronicles an iconic children’s toy in crisis.
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You’ve been making women feel bad about themselves since you were invented.
