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Professor Sukki Yoon

Professor of Marketing at Bryant University
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As an advertising psychologist, Professor Sukki Yoon's work spans diverse topics. Some of his studies focus on the fundamental questions of consumer behavior: why and how people react to marketing communications as they do in various circumstances. Other studies address issues that enhance marketing managerial decisions. Trained as an experimentalist, his approach is to use empirical observations, analyzing data collected in laboratory settings.

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  • You’ve been making women feel bad about themselves since you were invented.

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